Digital
My Divine Home
Ecommerce shipping and marketing
FORJ runs marketing for My Divine Home, a homewares and furniture store in Busselton, and rebuilt how the online store prices and ships its range.
- Services
- Ecommerce, Paid media
- Type
- Ecommerce and marketing
- Location
- Busselton, WA
- FORJ's role
- Marketing, ecommerce shipping and logistics
The work
My Divine Home sells new and vintage homewares and furniture from its store in Busselton, Western Australia, and online.
Much of the range couldn't be sold online properly. Products came through from the store's point-of-sale system without shipping information, so postage didn't reflect what was being sent, and larger pieces could only be collected from the shop.
FORJ fixed the logistics behind the store: every product now carries a shipping size, and delivery is priced by size and region, so more of the range can be bought and delivered online. FORJ also runs the marketing that brings customers to it.
Related reading
- 7 Ecommerce Growth Levers We Review Before Increasing Ad SpendWhat we check before recommending more ad spend, and why paid acquisition sits around these seven levers.
- How We Structure an Ecommerce Growth Funnel: Acquisition, Conversion and RetentionThe seven parts of an ecommerce funnel we review, and why more traffic is rarely the first fix when growth stalls.
- Ecommerce in 2026: What Australian Brands Should Actually Be Paying Attention ToFive shifts in how Australians shop online, from the Australia Post eCommerce Report 2026, and the decision each one points to.
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