Digital
My Divine Home
Ecommerce shipping and marketing
FORJ runs marketing for My Divine Home, a homewares and furniture store in Busselton, and rebuilt how the online store prices and ships its range.
- Services
- Ecommerce, Paid media
- Type
- Ecommerce and marketing
- Location
- Busselton, WA
- FORJ's role
- Marketing, ecommerce shipping and logistics
The work
My Divine Home sells new and vintage homewares and furniture from its store in Busselton, Western Australia, and online.
Much of the range couldn't be sold online properly. Products came through from the store's point-of-sale system without shipping information, so postage didn't reflect what was being sent, and larger pieces could only be collected from the shop.
FORJ fixed the logistics behind the store: every product now carries a shipping size, and delivery is priced by size and region, so more of the range can be bought and delivered online. FORJ also runs the marketing that brings customers to it.
Related reading
- SEO in 2026: How Businesses Stay Discoverable in Google and AI SearchWhy SEO still matters when AI answers more questions, and what we would fix before publishing more content.
- How Melbourne Businesses Can Generate More Qualified Leads OnlineWhat turns website traffic into qualified enquiries: clear service pages, high-intent search, proof, tracking and fast follow-up.
- What Is Brand Identity? A Practical Guide for Growing BusinessesA clear definition, the elements that make an identity usable, and when a refresh is enough.
Tell us about the business
Share the platform, the channels you use and what isn't working.

