Website design in Melbourne.
FORJ plans and designs websites for established businesses: structure, UX, copy, design and build, with SEO foundations and analytics set up before launch and ongoing improvements after it.
Common starting points
- A website that has dated.
- Traffic that doesn't turn into the right enquiries.
- A website migration.
- A new service, location or division to add.
- Landing pages for campaigns.
- Ongoing support without hiring an internal team.
What website work covers
Site structure, copy, design and build, set up so visitors can find what they came for and enquire.
- Strategy and structureInformation architecture, page hierarchy and the path to an enquiry or purchase.
- UX and UIPage layouts that answer the questions customers arrive with.
- Content structure and copyWhat each page needs to say, in the order the customer needs it.
- Design and buildDesign, development coordination and landing pages on the right platform.
- SEO foundations and analyticsMetadata, internal linking, redirects and measurement set up before launch.
- Ongoing optimisationConversion-focused improvements once real visitors are using the site.
Choosing the platform
- Shopify
- Webflow
- WordPress
- Wix Studio
These are the platforms FORJ currently works across. The recommendation depends on who will edit the site, what it needs to do and what it has to connect to, not on which platform we prefer.
How an engagement runs
Some engagements are a single project. Much of the work continues as ongoing optimisation.
- Stage 01Review
- Stage 02Plan
- Stage 03Make the changes
- Stage 04Ongoing optimisationOptional
What isn't included
Complex app development, enterprise systems integration, cybersecurity and IT infrastructure. FORJ can work alongside external specialists where a site depends on them.
Related Digital services
- EcommerceImprove the store, merchandising, customer journey and paid acquisition so more visits turn into orders.
- Paid mediaGoogle and Meta campaigns managed against revenue or enquiries, not just platform targets.
- SEOImprove search visibility through technical work, service pages, local SEO and useful content.
- ContentDevelop photography, video and written content for the channels where it has a clear job to do.
Related reading
- SEO in 2026: How Businesses Stay Discoverable in Google and AI SearchWhy SEO still matters when AI answers more questions, and what we would fix before publishing more content.
- How Melbourne Businesses Can Generate More Qualified Leads OnlineWhat turns website traffic into qualified enquiries: clear service pages, high-intent search, proof, tracking and fast follow-up.
- How to Choose an Ecommerce Platform: What Actually Matters Before You BuildThe requirements to map before choosing an ecommerce platform, and when Shopify or another platform is the better fit.
Questions clients ask
Which platform will you recommend?
The one that suits the business. We currently work across Shopify, Webflow, WordPress and Wix Studio. Platform breadth is not the point; the recommendation follows who will edit the site, what it needs to do and what it connects to.
Will we keep our search rankings if we rebuild?
A rebuild is planned to protect them. Existing URLs are mapped, redirects are set up, and metadata and internal links are carried across before the new site goes live.
Do you write the copy?
We can, and it usually helps. The layout of a page and what it says depend on each other, so we prefer to write them together.
Tell us about the website
Share the current site, what it needs to do and what isn't working.