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FORJ CREATIVE / MELBOURNE

Interior design and digital, based in Melbourne.

FORJ Creative plans and designs workplaces, shops, venues and homes, then documents them so your builder prices what was actually designed. Interior Design is led by Sam Fossati.

Blue arched opening at the rear of the store, with the tiled floor path curving past the fridges
Blackhearts & Sparrows ElwoodRetail · Elwood, VIC
01 / PLAN FIRST

Start with the plan.

Before we get into finishes, we work through what needs to fit, how people move through the space and what the existing tenancy gives us to work with.

Get the layout right and the rest of the project gets easier: the joinery has a wall to sit on, the lighting knows where the furniture is, and nobody is moving the staff kitchen after it has been priced.

Led by
Sam Fossati, Design Director
Experience
Nine years across commercial interiors
Builder
Your builder, or one introduced from our network
Based
Melbourne, working across Victoria
MATERIAL / DETAIL

Finishes and joinery, settled before pricing.

We draw the joinery, finishes and key details before pricing, so your builder prices what's drawn and has far less to guess.

  1. Blue and white glazed tiles meeting terrazzo in a curved floor pattern

    M01Glazed tile and terrazzo floor path

  2. A curved band of blue tiles set into the timber floor

    M02Tile band set into the timber floor

  3. Terrazzo meeting pale blue and deep blue glazed tiles

    M03Terrazzo against glazed tile

  4. Timber joinery meeting a blue-painted counter panel

    M04Timber veneer meeting a painted counter panel

Blackhearts & Sparrows Elwood. Designed by Sam Fossati in a previous role, before FORJ was established.

03 / COMMERCIAL INTERIORS

Commercial interiors, sector by sector.

Commercial interior design in Melbourne ↗
01

Workplace design planned around how the team actually works.

Headcount, meeting demand, quiet work, storage, staff areas and client spaces are resolved before the finishes and furniture are developed.

Workplace interior design ↗
Staff dining area with round stone-topped tables and banquette seating
02

Retail design starts with how customers move, what they need to see and how staff operate the store.

Product display, the counter, stockroom access and the path to the back of the store are worked out before finishes, joinery and furniture.

Retail interior design ↗
Stone-clad service counter with timber joinery and blue tiles at its base
03

Hospitality design built around the way the venue operates.

Covers, service path, back-of-house relationships, furniture and customer movement are resolved before the material layer is developed.

Hospitality interior design ↗
Render of a curved metal bar in front of lit back-bar shelving
04

Test the tenancy before you commit to the full project.

A test fit checks whether the floor can support the headcount, rooms, circulation and operational requirements before the lease or wider design scope progresses.

Test fits and feasibility ↗
04 / HOW WE WORK

Why FORJ for Interior Design

01

Start at the stage you need.

Start with a test fit, a planning exercise, a concept stage or a full Interior Design scope, depending on where the project is up to.

02

Senior design stays close.

Sam leads the design work and stays involved as the project moves from planning into documentation and builder queries.

03

Designed with delivery in mind.

Much of Sam's commercial experience was inside a design-and-build business, so he is used to seeing where drawings, pricing and site decisions can come unstuck.

04

Work with the right builder.

FORJ can introduce builders from its network or work with your preferred builder. The network is an option, not a condition.

05 / RESIDENTIAL

Plan the home before filling it.

Renovations, apartments, kitchens, bathrooms and multi-room interiors in Melbourne. We sort the layout first, then the joinery, lighting, finishes and furniture, so the whole home is designed to work together.

RenovationsApartmentsKitchens and bathroomsJoinery and finishesFurniture and FF&E
06 / DIGITAL

Ecommerce, websites, paid media and SEO.

For established businesses: the store or site, Google and Meta Ads, and SEO, looked at together. If an ad is working but the product page is losing customers, more ad budget isn't the first thing we change.

Talk to the Digital team
A BlueAnt party speaker with lit rings on a blue studio set, a model in a faux fur coat and platform heels reaching down to it
BlueAntDigital work