FORJ Creative plans and designs workplaces, shops, venues and homes, then documents them so your builder prices what was actually designed. Interior Design is led by Sam Fossati.
DigitalOur Digital team runs ecommerce, websites, paid media and SEO for established businesses.
Explore DigitalBefore we get into finishes, we work through what needs to fit, how people move through the space and what the existing tenancy gives us to work with.
Get the layout right and the rest of the project gets easier: the joinery has a wall to sit on, the lighting knows where the furniture is, and nobody is moving the staff kitchen after it has been priced.
We draw the joinery, finishes and key details before pricing, so your builder prices what's drawn and has far less to guess.
Blackhearts & Sparrows Elwood. Designed by Sam Fossati in a previous role, before FORJ was established.
Workplaces, shops and venues, built and in concept.
See all workBlackhearts & Sparrows ElwoodRetail · Elwood, VIC · Relevant experienceA wine store interior in Elwood, drawing on Mediterranean references, with colour, texture and material used to draw customers further into the store.
Relevant experienceDesigned by Sam Fossati in a previous role, before FORJ was established.
Workplace design planned around how the team actually works.
Headcount, meeting demand, quiet work, storage, staff areas and client spaces are resolved before the finishes and furniture are developed.
Workplace interior designRetail design starts with how customers move, what they need to see and how staff operate the store.
Product display, the counter, stockroom access and the path to the back of the store are worked out before finishes, joinery and furniture.
Retail interior designHospitality design built around the way the venue operates.
Covers, service path, back-of-house relationships, furniture and customer movement are resolved before the material layer is developed.
Hospitality interior designTest the tenancy before you commit to the full project.
A test fit checks whether the floor can support the headcount, rooms, circulation and operational requirements before the lease or wider design scope progresses.
Test fits and feasibility
Start with a test fit, a planning exercise, a concept stage or a full Interior Design scope, depending on where the project is up to.
Sam leads the design work and stays involved as the project moves from planning into documentation and builder queries.
Much of Sam's commercial experience was inside a design-and-build business, so he is used to seeing where drawings, pricing and site decisions can come unstuck.
FORJ can introduce builders from its network or work with your preferred builder. The network is an option, not a condition.
Plan the home before filling it.
Renovations, apartments, kitchens, bathrooms and multi-room interiors in Melbourne. We sort the layout first, then the joinery, lighting, finishes and furniture, so the whole home is designed to work together.
Best suited to projects that change the layout or joinery of at least one room, from a kitchen or bathroom up to a full renovation.
Digital
For established businesses: the store or site, Google and Meta Ads, and SEO, looked at together. If an ad is working but the product page is losing customers, more ad budget isn't the first thing we change.
Case study · Ecommerce and Paid media
ResultWithin 4 weeks, the online store matched what it had previously done in a full year.
BlueAnt moved into direct-to-consumer sales right before Black Friday. FORJ treated Black Friday as the launch of the D2C channel and rebuilt the paid media account around it.
View the BlueAnt case study
The five stages between a brief and builder pricing, what each one produces, and where the builder and consultants come in.
Why SEO still matters when AI answers more questions, and what we would fix before publishing more content.
The seven problems we check first when a store gets traffic but not enough sales, and how to fix each one.
