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FORJ

Google Ads and Meta Ads management in Melbourne.

FORJ manages Google and Meta Ads for businesses that need the spend tied back to sales or enquiries. We look at campaign structure, product mix, creative, budget and the landing pages receiving the traffic.

Discuss paid media
BlueAnt, From B2B to B2C in Melbourne
BlueAntFrom B2B to B2C, 2025

Common starting points

  1. Google and Meta Ads that need managing properly.
  2. Spend rising faster than revenue.
  3. A product or direct-to-consumer launch.
  4. A sale period the account isn't ready for.
  5. No clear view of which campaigns are working.

What paid media management covers

Google and Meta campaigns managed against revenue or enquiries, not just platform targets.

  1. Account structureCampaigns set up to match how people buy, with prospecting and retargeting kept separate.
  2. Google AdsSearch, Shopping and Performance Max.
  3. Meta AdsAdvantage+ and controlled structures, chosen for the product and the budget.
  4. Creative testingCreative that shows the product in use and answers buying questions, then tested.
  5. Budget and product mixSpend moved toward the products and campaigns producing revenue.
  6. Tracking and reportingMeasurement set up first, and reporting tied back to revenue or enquiries.

Five things reviewed together

  1. Structure
  2. Product mix
  3. Creative
  4. Budget
  5. Landing pages

A campaign can hit its platform targets while the business loses money on it. We review the account, the products being pushed, the creative, the budget and the landing page together.

Campaign creative

Ads produced for BlueAnt and Jibba’s Hot Sauce campaigns, shown at the format each placement needed.

Case study · Ecommerce and Paid media

BlueAnt

From B2B to B2C

BlueAnt, From B2B to B2C in Melbourne
BlueAnt / Melbourne, VIC / 2025

Result

Within 4 weeks, the online store matched what it had previously done in a full year.

Over the first 6 months, the D2C channel generated over multiple seven figures across Shopify and Amazon AU and US.

It became a channel the business can scale with confidence.

The situation
BlueAnt moved into direct-to-consumer sales right before Black Friday. FORJ treated Black Friday as the launch of the D2C channel and rebuilt the paid media account around it.
FORJ’s role
Paid media structure, campaign management and tracking
Read the BlueAnt case study

More paid media work

How an engagement runs

Some engagements are a single project. Much of the work continues as ongoing optimisation.

  1. Stage 01Review
  2. Stage 02Plan
  3. Stage 03Make the changes
  4. Stage 04Ongoing optimisationOptional

What isn't included

Large-scale media buying outside supported channels, broadcast production and full-scale PR. Marketplace advertising such as Amazon is included if you sell there.

Related Digital services

  1. EcommerceImprove the store, merchandising, customer journey and paid acquisition so more visits turn into orders.
  2. WebsitesSite structure, copy, design and build, set up so visitors can find what they came for and enquire.
  3. SEOImprove search visibility through technical work, service pages, local SEO and useful content.
  4. ContentDevelop photography, video and written content for the channels where it has a clear job to do.

Related reading

Questions clients ask

What do you need before campaigns start?

A clear goal such as revenue or enquiries, tracking that works, a realistic budget and creative that suits the channel. If one of those is missing, we sort it out before spending money.

Do you produce the ad creative?

Creative direction is part of paid media management. Photography and video can also be produced by FORJ, so the creative is made for the channel it runs on.

Will you look at our landing pages too?

Yes. A campaign can be delivering the right traffic while the landing page loses it, so landing-page performance is reviewed alongside the account.

Tell us about the account

Share the channels, the approximate spend and what the campaigns are meant to achieve.

Discuss paid media