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FORJ

Ecommerce, websites, paid media and SEO in Melbourne.

FORJ works with established businesses across ecommerce, websites, Google Ads, Meta Ads and SEO. The work can cover one channel or several, depending on what is actually holding the business back.

Talk to the Digital teamSee Digital work
Royal Enfield Himalayan 450, Photography in Himalayas, India
Royal EnfieldPhotography, 2024
BlueAnt, From B2B to B2C in Melbourne
BlueAntFrom B2B to B2C, 2025
Segway Powersports, Commercial shoot in Tallarook
Segway PowersportsCommercial shoot, 2024

What our Digital work covers

  1. EcommerceEcommerce work across the store, the campaign and the customer journey.Ecommerce strategy · Store builds and redesigns · Product architecture · Conversion optimisation
  2. WebsitesWebsites that make it clear what you do and how to get in touch.Strategy and structure · UX and UI · Content structure and copy · Design and build
  3. Paid mediaGoogle and Meta Ads tied back to sales and enquiries.Account structure · Google Ads · Meta Ads · Creative testing
  4. SEOSEO focused on the searches that can lead to business.Technical review · Keyword strategy · Service pages and on-page SEO · Local SEO
  5. ContentContent with a job to do.Content strategy · Photography · Video · Creative direction

Selected clients

Case study · Ecommerce and Paid media

BlueAnt

From B2B to B2C

BlueAnt, From B2B to B2C in Melbourne
BlueAnt / Melbourne, VIC / 2025

Result

Within 4 weeks, the online store matched what it had previously done in a full year.

Over the first 6 months, the D2C channel generated over multiple seven figures across Shopify and Amazon AU and US.

It became a channel the business can scale with confidence.

The situation
BlueAnt moved into direct-to-consumer sales right before Black Friday. FORJ treated Black Friday as the launch of the D2C channel and rebuilt the paid media account around it.
FORJ’s role
Paid media structure, campaign management and tracking
Read the BlueAnt case study

Campaign creative

Recent paid social and display creative, shown at the format each placement needed.

How we work

  1. We work in the store as well as the ad account.For ecommerce clients the problem is not always the media. We also work on product pages, collections, the offer and checkout.
  2. We stay involved after launch.Much of our work continues as ongoing optimisation, so the people who set it up keep looking after it.
  3. We show the numbers behind the recommendation.Results are reported with the period they cover, and client names are only used with approval.

Selected Digital work

How an engagement runs

Some engagements are a single project. Much of the work continues as ongoing optimisation.

  1. Stage 01

    Review

    Look at the store or site, the accounts, the tracking and the commercial numbers together, and find what is actually limiting performance.

    What you receive

    • Digital audit
    • Tracking review
    • Priorities

  2. Stage 02

    Plan

    Decide where the business should focus, what needs to change first and how the channels should work together.

    What you receive

    • Channel strategy
    • Measurement plan
    • Roadmap

  3. Stage 03

    Make the changes

    Update the store or site, the campaign structure, the creative and the pages the traffic lands on.

    What you receive

    • Store or site changes
    • Campaigns
    • Content

  4. Stage 04

    Ongoing optimisationOptional

    Keep reviewing what moved and why, and adjust spend, creative, pages and products as the results come in.

    What you receive

    • Reporting
    • Testing
    • Ongoing changes

Before we start

We check that tracking works, the budget is realistic and we have access to change the things affecting performance.

  1. A clear goalRevenue, enquiries or a launch. Something the work can be measured against.
  2. Tracking that worksIf results can't be measured, that is fixed before budget is spent.
  3. A realistic budgetEnough spend and time for the results to show whether the work is succeeding.
  4. A suitable platformOne that can do what the business needs, or a plan to change it.
  5. Room to change what customers seeAccess to the store, site, offer or creative, not only the ad account.

Digital Insights

Questions clients ask

Can we engage FORJ for Digital only?

Yes. Digital work can be engaged on its own, without any Interior Design. If a business later needs both, the same FORJ team already knows it.

Can you work alongside our in-house team or another agency?

Yes. FORJ can take on a defined part of the work, such as paid media or the store, and work alongside external specialists where the business already has them.

Which platforms do you work in?

Shopify, Webflow, WordPress and Wix Studio for websites and stores; Google Ads and Meta Ads for paid media, with marketplace advertising such as Amazon if you sell there; Search Console and GA4 for measurement.

Do you publish prices?

No. Scope depends on the platform, the channels and how much ongoing support is needed. A review of the current setup is usually the first step.

Tell us about the business

Share the platform, the channels you use and what isn't working. Tom Fossati will come back to you with where we would look first.

Talk to the Digital team