Interior Design
Blackhearts & Sparrows Geelong
Wine store interior
A budget conscious retail fitout designed to hold a clear identity without unnecessary complexity.
Relevant experienceDesigned by Sam Fossati in a previous role, before FORJ was established. Photography by Tom Fossati.
- Client
- Blackhearts & Sparrows
- Sector
- Retail
- Type
- Commercial
- Location
- Geelong, VIC
- Status
- Built
- Client
- Blackhearts & Sparrows
- Sector
- Retail
- Type
- Commercial
- Location
- Geelong, VIC
- Status
- Built
The project
A budget conscious retail fitout designed to hold a clear identity without unnecessary complexity. Polished concrete, plywood lining and a single strong wall treatment gave an existing tenancy a distinct shopfront within a tight cost constraint.
Angled shelving directs customers through the store and reduces the apparent width of the tenancy.
Constraint. A budget conscious fitout. Polished concrete, plywood lining and one strong wall treatment doing the work of a much larger spend.
- Photography
- Tom Fossati
More Design work
Relevant experienceBlackhearts & Sparrows Elwood
Designed by Sam Fossati in a previous role, before FORJ was established. Photography by Tom Fossati.
Relevant experienceGuest Group
Designed by Sam Fossati in a previous role, before FORJ was established. Photography by Tom Fossati.
ConceptWise Wine, Eagle Bay
Related reading
- Commercial Interior Designers & Fitout Companies in Melbourne: 20 Firms to Know in 2026Comparing commercial interior designers and fitout companies in Melbourne? This 2026 directory covers 20 Design, workplace and fitout firms and explains how their service models differ.
- Why furniture planning should happen before your electrical plan is finalisedPlanning a renovation? Your furniture layout should usually be resolved before power, lighting and major joinery positions are finalised. Here's why.
- Before signing a commercial lease in Melbourne, test the brief against the tenancyConsidering a commercial tenancy? Here is what we would test before committing to the space, from planning and circulation to existing fitout and services.
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